Letterbox distribution delivers unaddressed printed material to targeted postcodes. It reaches households and businesses that are not on your mailing list. We print the material and coordinate distribution from our Marrickville direct marketing department.
What letterbox distribution covers
Unaddressed DL flyers, A5 brochures, postcards, catalogues and promotional leaflets delivered to residential and commercial letterboxes in selected postcodes. Distribution is targeted by geographic area, dwelling type and demographic profile.
This channel is particularly effective for local businesses, retail stores, property developments promoting to the surrounding area, and event promotions targeting a defined catchment.
How we work
We print the material on our digital or offset presses, then coordinate distribution through our network of distribution partners. Delivery areas are specified by postcode or suburb. We provide coverage maps and household counts at the quoting stage.
Letterbox versus addressed mail
Letterbox distribution does not require a mailing list. It reaches everyone in the target area. Addressed direct mail reaches specific individuals on a database. The two channels serve different purposes and are often used together: letterbox for local awareness, addressed mail for targeted follow-up.
Tracking
We provide distribution confirmation reports showing delivery dates and coverage areas. QR codes or unique URLs on the printed material allow response tracking back to the letterbox campaign.
Planning a local-area letterbox campaign? Get in touch to discuss print and distribution.
Frequently Asked Questions
Which areas can you cover?
We coordinate distribution across the Sydney metropolitan area. Regional distribution is available through our partner network.
How many letterboxes are in a typical suburb?
Household counts vary by suburb. We provide counts at the quoting stage based on the selected postcodes.
Can I target specific dwelling types?
Yes. Distribution can be filtered by houses only, apartments only, or all dwellings within the target area.
How long does distribution take?
Allow 5 to 10 working days for distribution after the printed material is delivered to the distribution partner. Print production is additional.
How do I track response?
Include a unique QR code, URL or phone number on the flyer. This allows you to attribute enquiries back to the letterbox campaign.