Lookbooks showcase product ranges, seasonal collections and brand stories through image-led layouts. We print lookbooks on our HP Indigo presses for faithful colour reproduction, then bind and finish in-house at our Marrickville book production facility.
What is a lookbook
A lookbook is an image-driven publication designed to present a product range, collection or brand aesthetic. It prioritises visual impact over detailed copy. Pages are typically full-bleed photography with minimal text.
Lookbooks are used by fashion brands, homewares companies, interior designers, architects and any brand that sells through visual presentation. They are produced seasonally, for trade shows, for wholesale buyers and for VIP client gifting.
Why print matters for lookbooks
Colour accuracy is critical. A garment photographed in a specific shade needs to print in that shade. Our HP Indigo presses use liquid ink that reproduces colour faithfully across coated and uncoated stocks. We proof every lookbook and calibrate output against the supplied artwork.
Paper selection affects how the images are perceived. A silk-coated stock deepens colour saturation. An uncoated stock softens the palette and adds a tactile quality. We advise on the right stock for the intended aesthetic.
Binding options
Lookbooks use a range of binding methods depending on the desired aesthetic and page count. Over sewn binding adds visible stitching for a handcrafted feel. Saddle stitching suits thinner lookbooks for trade show distribution. PUR binding produces a clean, professional spine on thicker publications.
Finishing
Foiling, embossing, soft-touch celloglaze and edge painting are common lookbook finishes. These tactile details reinforce the brand positioning and make the book feel worth keeping.
Producing a lookbook for a new season, trade show or brand launch? Get in touch to discuss your project.
Frequently Asked Questions
What page count works for a lookbook?
Lookbooks typically range from 16 to 64 pages. Thinner lookbooks suit saddle stitching. Thicker publications need PUR or sewn binding.
Can I print a short run for a trade show?
Yes. Digital printing has no minimum. Runs of 20 to 100 are common for trade show distribution.
How do I ensure accurate colour reproduction?
Supply calibrated artwork files. We print a proof for sign-off before the production run. Our HP Indigo presses are profiled for consistent, accurate colour output.
Can the lookbook include different paper stocks?
Yes. Mixed stocks within a single publication add visual and tactile variety. Heavier stock for section openers, lighter stock for product pages is a common approach.
What is the typical turnaround?
Allow 5 to 7 working days for standard lookbooks after print approval. Saddle-stitched lookbooks are faster. Complex binding and finishing may extend the timeline.